Together with leaders and teams co-creates an organizational culture based on a sense of psychological safety, thanks to which teams work with joy, purpose and sense of pride.
He helps organizations, owners and management boards to quickly discover the identity, essence and DNA of the organization and the brand, thanks to his authors’ patented “Brand Impulse®” method. A writer, in love with stories, sensitive to places and their “genius loci”. He is looking for the undiscovered symbols, meaning and connection between past and future. He thinks, speaks and dreams in English, Russian and Hebrew.