DtB SUMMIT 2021 | INSPIRATION PART

DtB breakfast is a morning networking event over a cup of coffee. With its relaxed vibe of a conference backstage conversation and a little help from our moderators, this informal meet-up will give you an opportunity to share your perspective. You will also get a chance to meet designers, businesspeople and listen to what other participants have in mind.

Our awareness of the sustainability concerns, inequalities and social solidarity has reached its historical high. New kind of consumer needs are emerging, and they create an opportunity to design brand new business models. How to work with innovation in an insecure and rapidly changing context? How to spot trends and think for the future? And how to tap into the new market needs to create future-proof solutions for your business?

moderation [en]: Päivi Tahkokallio

Undesigned [en] | Erick Smet, TrendWatching (nl)

As a result of the pandemic, awareness around sustainability, inequality, and social cohesion is at an all-time high, and the consequences of unbridled consumerism hang heavy on the conscience of many. In this landscape, less harmful offerings will no longer be enough. Instead, rising numbers of consumers will insist on the need for more radical solutions. It should be no surprise to see the common thread here – the need for a new kind of consumerism, and the implications of that imperative for the design process, from post-it to product and business model to blurb.

The benefits of future-thinking for solidary design [en] | Cécile Cremer, Wandering the Future (nl)

How can we use our future knowledge to create a better tomorrow due to design, today. We still think that the future is something that just happens to us, and that is why we are especially aware of the present. We need to change that attitude soon and realise that the future is in our hands!

debate with guest speakers [en]:

Cécile Cremer (nl),
Eric Smet (nl)
moderation: Päivi Tahkokallio(fin)

The effectiveness of linear design has been steadily going down. This leads to losses for a company and its business environment. Today we can design smarter, by using the resources that already exists in a company’s value chain and its ecosystem. Through implementing the tried and tested rules of circular economy, product companies can improve their use of existing assets and redesign their out-of-date business models. How does the transition work in practice? How do product companies change their approach from linear design to design based on the circular economy principles? What are the business benefits of circular design transition?

moderation [en]: Päivi Tahkokallio

From classical to circular – our design transformation [en] | Katarzyna Śliwa, ErgoDesign (pl)

What is our new definition of good design? Is circularity the right way to follow? Is circularity the right way to follow? We believe there is no other way. In 2020, we looked back and summarized the 30 years of our activity at Ergodesign studio. Such an examination allowed us to update our so far classical approach to design, set new goals and spread them across our community. Our new circular approach to our design services is a brand-new chapter in our design history, and in our esteem means better products, services, experiences and most importantly a positive impact. Circularity in our understanding means real global innovation and a better future.

Fossil free future [en] | Richard Hutten, Richard Hutten Studio (nl)

Industry and industrial production is responsible for almost 50% of all greenhouse gas emissions worldwide, making it the largest polluter. Only a radical change in the way we produce and consume and prevent further global warming. Richard Hutten will explain the circular design behind the Blink airport seating system he has designed for Schiphol airport. 

debate with guest speakers [en]:

Katarzyna Śliwa (pl),
Richard Hutten (nl),
moderation: Päivi Tahkokallio (fin)

In the modern world there is no escaping social and environmental challenges. Protection and further development of our welfare requires teamwork. Corporate social responsibility and regenerative approach to the economy can become a competitive advantage and set a business apart. At the same time, they can constitute a restorative force in the surrounding ecosystem. What is the role of businesses in this much-needed and ever progressing process of change? Is speaking out and taking action for the common cause a risk or an opportunity for businesses?

moderation [en]: Päivi Tahkokallio

Social activism in business — a risk or opportunity? [en] | Paulina Kaczmarek, Danone (pl)

More and more brands are involved in activism for socially and environmentally important issues. Is speaking on important, current topics beneficial for business? On the contrary, is it better to avoid involvement? Consumers expect good products and services, but that alone is no longer enough. When shopping, we want to feel that our choices are in line with our values, do not burden conscience and positively affect the world or at least do no harm.

Regenerative value creation. What is regenerative design? The B Corp movement’s perspective [en] | Paweł Niziński, better (pl)

The regenerative economy starts with regenerative design. Let’s learn about the views of benefit corporations, members of the B Corp movement that brings together such brands as: Patagonia, Ben and Jerry, The Guardian, Illy coffee and more than 4000 others. B Corp organizations want to leverage business as a way to fix the world.

debate with guest speakers [en]:

Paulina Kaczmarek (pl),
Paweł Niziński (pl),
moderation: Päivi Tahkokallio (fin)

Dynamic presentations closing the official part of the Design talks Business Summit that provide questions and answers to reflect on the present. Themes will include the vision of the end of the current sustainable development in business as well as the challenges and potential related to intangible resources.

moderation [en]: Päivi Tahkokallio

The biggest (design) challenge for companies: Ending sustainability-as-usual [en] | Raz Godelnik, Parsons School of Design (USA)

Companies have made great progress on sustainability issues, but is it enough for an era defined by the challenges of the climate crisis and social justice issues? The presentation suggests a much needed transformation from current efforts (sustainability-as-usual) to a new approach (awakened sustainability) that responds to the challenges of this moment in time.

The Tragedy of Intangible Abundance [pl/en] | Bartłomiej Biga, Open Eyes Economy Summit, Uniwersytet Ekonomiczny w Krakowie (pl)

Our world is characterised by an abundance of intellectual property. What’s more, we all agree that intellectual property is a vital ingredient for constant development and real, global wellbeing.  That is why we need solidarity, including when it comes to what is intangible.