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DtB SUMMIT 2021 | INSPIRATION PART

lecture online

DtB SUMMIT 2021 | INSPIRATION PART

date

9 July 2021, 9:00

place

DtB stage

entrance

available in a bundle

Notice! Participation in this event is paid.

8:20-8:50 | DtB breakfast

DtB breakfast is a morning networking event over a cup of coffee. With its relaxed vibe of a conference backstage conversation and a little help from our moderators, this informal meet-up will give you an opportunity to share your perspective. You will also get a chance to meet designers, businesspeople and listen to what other participants have in mind.

9:00-10:00 | block #1 
change, solidarity, futures

Our awareness of the sustainability concerns, inequalities and social solidarity has reached its historical high. New kind of consumer needs are emerging, and they create an opportunity to design brand new business models. How to work with innovation in an insecure and rapidly changing context? How to spot trends and think for the future? And how to tap into the new market needs to create future-proof solutions for your business?

moderation [en]: Päivi Tahkokallio

Undesigned [en] | Erick Smet, TrendWatching (nl)

As a result of the pandemic, awareness around sustainability, inequality, and social cohesion is at an all-time high, and the consequences of unbridled consumerism hang heavy on the conscience of many. In this landscape, less harmful offerings will no longer be enough. Instead, rising numbers of consumers will insist on the need for more radical solutions. It should be no surprise to see the common thread here – the need for a new kind of consumerism, and the implications of that imperative for the design process, from post-it to product and business model to blurb.

The benefits of future-thinking for solidary design [en] | Cécile Cremer, Wandering the Future (nl)

How can we use our future knowledge to create a better tomorrow due to design, today. We still think that the future is something that just happens to us, and that is why we are especially aware of the present. We need to change that attitude soon and realise that the future is in our hands!

debate with guest speakers [en]:

Cécile Cremer (nl),
Eric Smet (nl)
moderation: Päivi Tahkokallio(fin)

10:10-11:10 | block#2
circular design – transition and implementation 

The effectiveness of linear design has been steadily going down. This leads to losses for a company and its business environment. Today we can design smarter, by using the resources that already exists in a company’s value chain and its ecosystem. Through implementing the tried and tested rules of circular economy, product companies can improve their use of existing assets and redesign their out-of-date business models. How does the transition work in practice? How do product companies change their approach from linear design to design based on the circular economy principles? What are the business benefits of circular design transition?

moderation [en]: Päivi Tahkokallio

From classical to circular – our design transformation [en] | Katarzyna Śliwa, ErgoDesign (pl)

What is our new definition of good design? Is circularity the right way to follow? Is circularity the right way to follow? We believe there is no other way. In 2020, we looked back and summarized the 30 years of our activity at Ergodesign studio. Such an examination allowed us to update our so far classical approach to design, set new goals and spread them across our community. Our new circular approach to our design services is a brand-new chapter in our design history, and in our esteem means better products, services, experiences and most importantly a positive impact. Circularity in our understanding means real global innovation and a better future.

Fossil free future [en] | Richard Hutten, Richard Hutten Studio (nl)

Industry and industrial production is responsible for almost 50% of all greenhouse gas emissions worldwide, making it the largest polluter. Only a radical change in the way we produce and consume and prevent further global warming. Richard Hutten will explain the circular design behind the Blink airport seating system he has designed for Schiphol airport. 

debate with guest speakers [en]:

Katarzyna Śliwa (pl),
Richard Hutten (nl),
moderation: Päivi Tahkokallio (fin)

11:20-12:15 | block #3
business activism in times of social and environmental challenges

In the modern world there is no escaping social and environmental challenges. Protection and further development of our welfare requires teamwork. Corporate social responsibility and regenerative approach to the economy can become a competitive advantage and set a business apart. At the same time, they can constitute a restorative force in the surrounding ecosystem. What is the role of businesses in this much-needed and ever progressing process of change? Is speaking out and taking action for the common cause a risk or an opportunity for businesses?

moderation [en]: Päivi Tahkokallio

Social activism in business — a risk or opportunity? [en] | Paulina Kaczmarek, Danone (pl)

More and more brands are involved in activism for socially and environmentally important issues. Is speaking on important, current topics beneficial for business? On the contrary, is it better to avoid involvement? Consumers expect good products and services, but that alone is no longer enough. When shopping, we want to feel that our choices are in line with our values, do not burden conscience and positively affect the world or at least do no harm.

Regenerative value creation. What is regenerative design? The B Corp movement’s perspective [en] | Paweł Niziński, better (pl)

The regenerative economy starts with regenerative design. Let’s learn about the views of benefit corporations, members of the B Corp movement that brings together such brands as: Patagonia, Ben and Jerry, The Guardian, Illy coffee and more than 4000 others. B Corp organizations want to leverage business as a way to fix the world.

debate with guest speakers [en]:

Paulina Kaczmarek (pl),
Paweł Niziński (pl),
moderation: Päivi Tahkokallio (fin)

12:25-13:15 | lightning talks

Dynamic presentations closing the official part of the Design talks Business Summit that provide questions and answers to reflect on the present. Themes will include the vision of the end of the current sustainable development in business as well as the challenges and potential related to intangible resources.

moderation [en]: Päivi Tahkokallio

The biggest (design) challenge for companies: Ending sustainability-as-usual [en] | Raz Godelnik, Parsons School of Design (USA)

Companies have made great progress on sustainability issues, but is it enough for an era defined by the challenges of the climate crisis and social justice issues? The presentation suggests a much needed transformation from current efforts (sustainability-as-usual) to a new approach (awakened sustainability) that responds to the challenges of this moment in time.

The Tragedy of Intangible Abundance [pl/en] | Bartłomiej Biga, Open Eyes Economy Summit, Uniwersytet Ekonomiczny w Krakowie (pl)

Our world is characterised by an abundance of intellectual property. What’s more, we all agree that intellectual property is a vital ingredient for constant development and real, global wellbeing.  That is why we need solidarity, including when it comes to what is intangible.

All events within the DtB stage will be translated simultaneously. As part of the conference, it is possible to participate in workshops for which the previous subscriptions. Workshops and conversations marked [en] require knowledge of English, while those with [pl] will be handled in Polish. Please choose carefully the workshops as several of them take place in parallel.

Design talks Business Summit team:

PPNT Gdynia | Centrum Designu: Paulina Kisiel, Ewa Chudecka, Natalia Kawczyńska, Ewa Janczukowicz-Cichosz.

Change Pilots: Henryk Stawicki, Justyna Turek, Ewa Browarczyk, Paweł Mikołajczyk.

Materials:

speakers

Päivi Tahkokallio

Päivi Tahkokallio

Päivi Tahkokallio is the Founder and CEO of Tahkokallio Design+, a strategic design agency operating from the Arctic north in Finland.With her track record on strategic and social design Päivi has been called the mother of Arctic Design, a design approach to support sustainable development of the Arctic, more topical than ever at the time when Europe has set an objective to become climat...

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Raz Godelnik

Raz Godelnik

Assistant Professor of Strategic Design and Management at Parsons School of Design in New York, where he explores sustainable business models and how companies can respond effectively to the climate crisis. Currently, he serves as an Associate Director of the Strategic Design & Management BBA Program. His new book “Rethinking Corporate Sustainability in the Era of Climate Crisis – A Stra...

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Erick Smet

Erick Smet

Senior trend analyst Trendwatching.com is a vibrant storyteller who has led innovation trajectories, presented keynotes, webinars and has hosted various future-forward workshops and events for the likes of PepsiCo, Liberty Global, and UNICEF.After running the trend department for an Amsterdam-based boutique agency, he now helps TrendWatching's clients to unlock their purpose-potential through tran...

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Cécile Cremer

Cécile Cremer

Trend and innovation expert, keynote speaker, author, but above all a child of the future.As a keynote speaker, she has appeared on over more than 100 international stages and is a source of inspiration in the field of trends and innovation worldwide. She stands at the helm of her company Wandering The Future, a Future agency that focuses on sharing trend insights and developing innovative concept...

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Katarzyna Śliwa

Katarzyna Śliwa

CEO of Ergodesign consulting and design studio. Previously, a project leader, manager, advisor, and entrepreneur. She graduated from business studies specializing in innovation management and the design of management systems and continues her greatest interest in design at a strategic level.For almost 10 years now she’s worked at Ergodesign, where she managed to create a strategic design aud...

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Richard Hutten

Richard Hutten

Richard Hutten is well known for his conceptual and playful designs. As a true innovator, he has established himself as one of the leading international figures in the field, continuously pushing the boundaries of design. As an expert on the Circular Economy, sustainability is second nature in Hutten’s designs.With a team of experts, he is working across furniture, product, and interior desi...

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Bartłomiej Biga

Bartłomiej Biga

In his work deals with intellectual property and other intangible assets, the behavioural economy, economic law analysis, and the digital economy. He is an expert at convincing people that economics is beautiful, law doesn’t have to be boring, and a scientist can talk sense.He teaches at universities, and collaborates with business and public administration. Bartłomiej runs a blog, hosts a p...

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Paulina Kaczmarek

Paulina Kaczmarek

Sustainable Development Manager at Danone. In 2021 she was named one of the TOP 25 sustainability leaders by Forbes Women Poland.In her current role, she is in charge of “One Planet. One Health,” a strategy being implemented in 13 EU markets. Her main responsibility is to manage the shift to the circular economy, as well as to win B Corp certification for all Danone-brand companies.Pau...

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Paweł Niziński

Paweł Niziński

For 14 years now, Paweł has been working as a strategy advisor on sustainable development, purposeful brands, ESG, as well as on measuring and reporting impact.He is the founder and a managing partner at Goodbrand & Company CEE. He also works as the CEO of Better and as a partner at NOW Partners — a global organisation promoting the regenerative economy. Since 2019, Paweł has been acting...

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