Erick Smet

Senior trend analyst Trendwatching.com is a vibrant storyteller who has led innovation trajectories, presented keynotes, webinars and has hosted various future-forward workshops and events for the likes of PepsiCo, Liberty Global, and UNICEF.

After running the trend department for an Amsterdam-based boutique agency, he now helps TrendWatching's clients to unlock their purpose-potential through translating trend intelligence into tangible business opportunities. His latest work includes a report on intersectional activism, while he also in January and February 2021 presented online to a host of companies including Singapore Airlines, HEC MBA, Apparel Resources India, and A1 (Austria's largest communications firm).